Crumbl Is Gone and Maple Avenue Now Has Two Donut Shops. Can Vienna Keep Both?

At 167 Glyndon Street SE, in Glyndon Plaza, there is a 1,000-square-foot suite that has sold sweets for most of the past twenty years. Silva's Patisserie, a family-owned bakery, filled it for more than a decade before closing in 2019. MidnighTreats moved in at the end of 2022 with thick vegan cookies. Since December 2025 the same address has belonged to Texas Donuts, which opened with a ribbon cutting alongside Mayor Linda Colbert and free donut holes, FFXnow reported.

That suite has outlasted every business inside it, and it shows how dessert works in the Town of Vienna. New sweet shops keep finding customers here. What the town hasn't managed is keeping two shops that sell the same treat open side by side for long. Both earlier rivalries on Maple Avenue, cookies and mochi donuts, ended with neither shop still in business. Right now two donut shops sit on opposite sides of the street.

Three Rivalries, and How They Ended

Over the last several years, sweet shops in Vienna have tended to arrive in pairs. Here is how each pairing turned out.

The mochi donut rivalry is the clearest case. Donutchew offered about a dozen mochi donut flavors a day, plus croffles, macarons and milk teas. At 155B Maple Avenue West, Bubble Mochi sold black sesame, soybean and cookies-and-cream mochi donuts with bubble tea and smoothies. Both opened in 2022, and both were gone within weeks of each other in late summer 2024.

The Cookie Rivalry Ran Longer, With the Same Result

The cookie rivalry lasted longer because the two shops sold different cookies. When MidnighTreats opened, owner Johnny Nguyen, a Vienna resident, explained the difference to FFXnow. Crumbl cookies are flat and wide. His are thick, chunky and made without animal-derived ingredients. He had wanted a Vienna storefront since he started baking at his mother's house.

The two brands had already faced each other in Reston. MidnighTreats opened its first storefront at Plaza America in May 2022, where Crumbl also has a shop.

MidnighTreats left the Glyndon Plaza suite after Sept. 7, 2024. Nguyen told FFXnow the company was shifting toward shopping centers with more foot traffic, and he said he hoped the bakery would return to Vienna one day.

Two years later Crumbl closed too. It had opened at 203 Maple Avenue East in Vienna Marketplace in early September 2020, the chain's first location in Virginia. In September 2026 it told loyalty members the Vienna bakery had closed after six years, according to FFXnow. Its 1,316-square-foot storefront, between Citibank and the deli Call Your Mother, was being marketed for lease when that story ran. The same report pointed to wider trouble for the chain, citing uneven profits and fading interest once the weekly flavor reveals stopped feeling new.

ViVi Bubble Tea, at 233 Maple Avenue East in Glyndon Plaza, closed on Aug. 30, a few weeks before Crumbl. It had opened in May 2024. Its owner is now running her Fairfax City cafe at 9974 Main Street, and that shop accepts Vienna members' points, rewards and gift cards.

Now the Donut Shops Face Each Other

In the same September story, FFXnow observed that donuts seem to have replaced cookies as Vienna's dessert trend, with Shipley Donuts and Texas Donuts "now operating on opposite sides of Maple Avenue." The paper wrote that "whether the town can sustain two donut shops remains to be seen."

The two menus share kolaches and coffee-hour donuts, and each has items the other doesn't.

• Texas Donuts, 167 Glyndon Street SE, sells traditional, filled and character donuts, croughnuts, sausage kolaches and croissant sandwiches. Owner Hoang Ton told FFXnow that Vienna "has been on our radar for quite some time."
• Shipley Donuts, 256 Maple Avenue East, took over the former T-Mobile storefront beside Smoothie King. It is known for a hand-made hexagonal glazed donut and also offers more than 40 donut varieties, kolaches, pastries and coffee. Its Vienna store page lists hours of 5 a.m. to 5 p.m. on weekdays and 6 a.m. to 5 p.m. on weekends. For Halloween weekend, that page is advertising a Boo Box along with glazed pumpkin-spice and pumpkin-spice maple-sprinkle donuts.

Both shops sell kolaches, and that is the real overlap. The 2024 mochi donut shops had the same product and the same customers. Texas Donuts and Shipley share a category and an early-morning crowd, while each leans on something the other doesn't feature, character donuts and croughnuts on one side, the hexagonal glazed on the other. Whether that difference is enough is the open question. Shipley has been open about four months. Texas Donuts will reach its first anniversary in December.

This Year's Openings Have No Direct Rival

The other sweet shops that opened in Vienna this year don't compete head to head with anything else on Maple Avenue.

1. Whistler's Ice Cream Extraordinaire began serving at 521 Maple Avenue West in Village Green on June 5. Founder David Galinsky sells ultra-premium French custard, about 12 flavors at a time, plus dairy-free options and sorbets. Its website lists hours of 1 to 9 p.m. Monday through Saturday and 1 to 8 p.m. on Sunday. Cinnamon, gingersnap and peppermint stick are all in its rotating flavor list, so what's in the case on any given day will vary.
2. Bakeshop opened June 20 at 421 Maple Avenue East, in the former Skorpios Maggio's space, and focuses on cupcakes, cakes and macarons. Founder Justin Stegall told FFXnow that Vienna had long been a target neighborhood. Its locations page lists 8 a.m. to 8 p.m. daily.
3. Weird Brothers Coffee opened its first franchise shop on Aug. 10 at 106 Lawyers Road in Windover Square, FFXnow reported. It is open seven days, 7 a.m. to 5 p.m. Its Mischief Menu of dessert drinks includes pumpkin spice, peppermint, gingerbread and Irish cream flavors, and the company notes that seasonal availability varies.

Custard, cupcakes and dessert coffee are three different stops, and each one is the only shop of its kind on the corridor. For a cold-weather afternoon, a sensible order is coffee at Windover Square, west along Maple for custard at Village Green, and a box of macarons from Bakeshop on the way back east.

Three Spaces Still Waiting

As of mid-September, no replacement tenant had been announced for the former Crumbl or ViVi spaces, the Vienna Ledger reported. That leaves an empty sweet-shop suite at 233 Maple Avenue East in Glyndon Plaza, the same center as the Glyndon Street suite where Texas Donuts now operates.

The third space is a planned joint Dunkin' and Baskin-Robbins drive-through at 411 Maple Avenue East. FFXnow described it in September 2025 as Baskin-Robbins' return to Vienna, with construction slated for the beginning of 2026 and no opening timeline. A December 2025 update still listed early 2026 as the expected construction start. Neither report gave an opening date. A Dunkin' at that address gives Maple Avenue a third donut counter, and a Baskin-Robbins gives Whistler's a scoop competitor on the same street.

That makes the Glyndon Street suite the best place to watch. It held one bakery for more than a decade, a cookie shop for under two years, and now a donut shop going into its first winter with a rival across Maple. Texas Donuts' first anniversary in December, and whatever moves into the old Crumbl space after it, will show whether Vienna can support a second donut shop.

Whenever a storefront changes hands on Maple Avenue, longtime neighbors notice, and so do we. If you're curious how the corner of Vienna you live in is changing and what that means for your own home, Eve M Thompson is happy to talk it through over coffee at any of these spots, and the conversation can start with a free home valuation.